HEINEKEN leverages best-in-class Marketing Technology to deliver personalized, secure, and data-driven experiences. Key platforms in our MarTech ecosystem include:
- OneTrust: Privacy, consent, and preference management platform.
- CIAM (Cidaas): Customer Identity and Access Management for secure user authentication.
- Salesforce Data Cloud: Unified customer data platform for intelligent engagement.
- Salesforce Marketing Cloud: Marketing automation and personalization at scale.